Now that holiday is over, An article on Seth’s Blog gives us an idea of how we can invent/create our own holiday.
1. Find an emotion that needs social approval in order to be easily expressed.
2. Hook it into something you sell or do.
3. Discover other organizations that would benefit from the holiday as much as you would.
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And if your project/product/cause isn’t worthy of a holiday? Time to find a new one! 
